ISG Momentum®

Research-led and Programmatic Growth

Improve your ability to target better and win more. ISG Momentum® helps you understand and identify the market opportunities most relevant to you and sharpen the value drivers that will resonate most with clients in a sourcing transaction.

It is a portfolio of products and services to help your firm maximize your market opportunities with a structured approach to engage with ISG advisors who are trusted by enterprises.

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Market Insights

  • ISG Contract KnowledgeBase: The most comprehensive global outsourcing contract database, covering both commercial and public sector contracts. to inform your go-to-market strategies; and strategically align the focus of pursuit teams.
  • ISG Buyer Intent Insights:  Insights in the context of your specific products and services to prioritize your ABM and sales efforts and identify those enterprises that are in-market.

Programmatic Influence

  • ISG Awareness Framework: Proprietary and actionable research for advisor engagement and education programs that promote an understanding of your capabilities, build trust, and develop advocacy.
  • Digital Case Study ResearchA case study centric global research program focused on digital success and transformation including the annual ISG Digital Case Study Awards. Participate to promote your digital expertise to enterprises and ISG advisors.
  • Advisor Engagement: A wide mix of highly targeted and contextual engagement methods for an advisor relationship program to reach, engage, and influence the community of ISG advisors.
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Pursuit Effectiveness

  • Differentiate to Win: Clearly communicate your differentiation throughout the sales process by applying the ISG Pursuit Optimization and Differentiation methodology. This is supported by a related set of workshops and interventions to improve your capability for strategic pursuits. 
  • Pursuit Effectiveness Research: Identify areas of strength and weakness from your participation in ISG advised pursuits.
  • Live and On Demand Learning: Unique solutions to enhance the capability of your field teams in strategic and complex sourcing pursuits. This includes specific modules focused on improving your success rate in ISG advised transactions.

ISG Momentum® Market Trends & Insights 2017 Geography Report

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Outsourcing spending is on the rise again in most major markets. This resurgence isn’t being driven by access to new low-cost service destinations, but instead by enterprises that are trying to accelerate their understanding and use of digital technologies. Demand for increased automation is motivating much current outsourcing demand. A second trend that bears watching is that automation is also influencing where outsourced work takes place. Clients are realizing that automated work can be performed anywhere, which is causing them to question whether distant offshore destinations are still the best fit for their sourcing models.

Increased automation and nearshoring are two of the most consistent trends we uncovered in our country-by-country analysis for the 2017 ISG Momentum® Market Trends & Insights Geography Report. Improving market conditions was another widespread development. Please read this report to learn more, and follow up with us if you’d like to learn more about the data, trends or technology developments that are shaping the current market.

The full report provides global, regional, sub-regional and country-level data about outsourcing spending, penetration rates and other key metrics. The report also includes in-depth profiles of more than three dozen countries that are large markets for outsourcing services and/or leading locations for service delivery. Market data is presented in more than 400 charts, tables and other graphics and country profiles include firsthand observations about local outsourcing trends, client preferences and provider activity reported by ISG professionals working in the countries.

Momentum subscribers click here to read the full report
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About the author

Paul Reynolds

Paul Reynolds

Paul Reynolds leads Momentum, a division of ISG that provides research services to help service providers better target, win and retain business. Paul has 25 years of market research experience with specific expertise in methodology development, data analytics and research process design. Having found many service providers’ Advisor Relations functions to lack appropriate analytics, Paul is working to develop innovative new approaches that allow for data-driven programs based on the unique needs of each client. His approach benefits Advisor Relations, go-to-market functions, sales, strategy, marketing, and market/competitive intelligence teams.

Meet our ISG Momentum Team