ISG Momentum®

Research-led and Programmatic Growth

Improve your ability to target better and win more. ISG Momentum® helps you understand and identify the market opportunities most relevant to you and sharpen the value drivers that will resonate most with clients in a sourcing transaction.

It is a portfolio of products and services to help your firm maximize your market opportunities with a structured approach to engage with ISG advisors who are trusted by enterprises.

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Market Insights

  • ISG Contract KnowledgeBase: The most comprehensive global outsourcing contract database, covering both commercial and public sector contracts. to inform your go-to-market strategies; and strategically align the focus of pursuit teams.
  • ISG Buyer Intent Insights:  Insights in the context of your specific products and services to prioritize your ABM and sales efforts and identify those enterprises that are in-market.

Programmatic Influence

  • ISG Awareness Framework: Proprietary and actionable research for advisor engagement and education programs that promote an understanding of your capabilities, build trust, and develop advocacy.
  • Digital Case Study ResearchA case study centric global research program focused on digital success and transformation including the annual ISG Digital Case Study Awards. Participate to promote your digital expertise to enterprises and ISG advisors.
  • Advisor Engagement: A wide mix of highly targeted and contextual engagement methods for an advisor relationship program to reach, engage, and influence the community of ISG advisors.
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Pursuit Effectiveness

  • Differentiate to Win: Clearly communicate your differentiation throughout the sales process by applying the ISG Pursuit Optimization and Differentiation methodology. This is supported by a related set of workshops and interventions to improve your capability for strategic pursuits. 
  • Pursuit Effectiveness Research: Identify areas of strength and weakness from your participation in ISG advised pursuits.
  • Live and On Demand Learning: Unique solutions to enhance the capability of your field teams in strategic and complex sourcing pursuits. This includes specific modules focused on improving your success rate in ISG advised transactions.

ISG Momentum® Market Trends & Insights 2018 Vertical Report

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The 2018 Momentum® Market Trends & Insights Vertical Report provides an industry-by-industry look into outsourcing spending patterns, emerging preferences and other trends across 26 vertical markets. It offers perspective into the state of outsourcing in each vertical through interviews with strategists involved in current outsourcing engagements in that industry, worldwide spending and market share data that shows current levels and up to 10 years of history, and it notes how current events are shaping each industry.

Executive Summary

In a year when enterprises were finding new ways to benefit from new technologies and outsourced services that are becoming available in their industries, the four largest vertical industry markets — Telecommunications Services, Banking, Technology Hardware & Equipment, and Insurance — produced $47.2 billion in ACV from clients in the Forbes® Global 2000 in 2017 (see Figure 1). That sum represents 54 percent of the total ACV in all G2000 companies. Conversely, the 14 verticals that represent the bottom half of the spend ranking combined for $15.4 billion in ACV, which is 18 percent of the market total. Half of the 27 verticals had $1.5 billion or more in ACV in 2017, and half had less.

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Nine of the 27 vertical industries achieved a year-over-year ACV gain in 2017, when total annual ACV in the market declined by 5 percent. Software & Services, Semiconductors and Construction were the only verticals where annual ACV increased by more than $100 million. Although those three verticals had the largest net gains in ACV, they are not among the largest overall verticals. The top two markets by ACV, Telecommunications Services and Banking, had the two largest net ACV declines in 2017, approximately $1.3 billion and $1.6 billion, respectively. Nineteen of the 27 verticals were within $200 million of their prior-year ACV level in 2017.

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Semiconductors added the second most ACV in 2017 and had the highest compound annual growth rate (CAGR) among all verticals over the last three years. Conversely, Software & Services added the most ACV in 2017 and it has the second highest three-year CAGR (Figure 3). Ten verticals had CAGR rates below the -4.8 percent market average. Verticals with relatively low total ACV tend to have higher percentage changes. Only one of the six verticals that posted positive CAGR rates over the past three years ranks in the top half of all verticals by total ACV, and four are in the bottom five. Of the 10 verticals with the largest CAGR declines, four rank in the top 10 for ACV — Telecommunications Services, Utilities, Consumer Durables and Transportation — and five ranked 17th or lower.

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Momentum subscribers click here to read the full report

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About the author

Paul Reynolds

Paul Reynolds

Paul Reynolds leads Momentum, a division of ISG that provides research services to help service providers better target, win and retain business. Paul has 25 years of market research experience with specific expertise in methodology development, data analytics and research process design. Having found many service providers’ Advisor Relations functions to lack appropriate analytics, Paul is working to develop innovative new approaches that allow for data-driven programs based on the unique needs of each client. His approach benefits Advisor Relations, go-to-market functions, sales, strategy, marketing, and market/competitive intelligence teams.

Meet our ISG Momentum Team