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  • Contract KnowledgeBase®
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  • Send Request to AskMomentum™
  • ISG's Momentum® Vertical Report reveals outsourcing trends in 27 global industries.
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  • ISG's Momentum® Service Lines Report takes an in-depth look at buyer trends across eight ITO and BPO service lines.
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  • ISG's Momentum® Geography Report shows best markets for buyers, sellers.
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Momentum



Proprietary Data + Unmatched Access + Objective Analysis =
Unique Insight for Winning Outsourcing Business

Momentum® Research and Services provide insights into key market trends and help you educate influencers, generate leads, differentiate your firm’s offerings and enhance the effectiveness of your sales efforts.

Market Intelligence Leverage ISG data and insights to arm your go-to-market teams

  • Market Trends and Insight reports to provide a top-down view of key sectors
  • Contract KnowledgeBase® for an account-specific, bottom-up perspective of client activity
  • AskMomentum™ to provide advisor insights into your target markets

Educate the Influencers - Briefings, Dynamic RFI and data exchanges with ISG advisors

  • Relationship-building through market and industry workshops
  • AskMomentum™ to engage with advisors to highlight your successes

Lead Generation - Enhance the quantity and quality of opportunities in your channel

  • Strategically schedule interactions with ISG at the market level – by vertical, country and service line
  • Client Connect, where buyers identify service providers that match their project requirements

Market Differentiation - Communicate your unique positioning to stand out from your competition

  • Market and industry workshops to build relationships and communicate your value proposition
  • Focus on messaging and differentiation, client/advisor perception gap research and bid materials review

Sales Effectiveness - Improve sales effectiveness to increase your win/loss rate

  • Pursuit effectiveness research and subscription services
  • Lost deals post-mortem analysis and workshops
  • Expert coaching for specific opportunities